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April 10, 2013

Professional Development Meeting - "Mass Customization: A Transformative Strategy; Will It Live Up to Its Hype?
April 10, 2013
5:00 PM - 8:00 PM
The Pinnacle Center
3330 Highland Dr.
Hudsonville, MI 49426
Dr. Ashok Kumar

$28.00 Member Registration

$35.00 Non-Member Registration

$15.00 Student Member Registration

$15.00 Student Non-member Registration

5:00 PM Registration/Networking
6:00 PM Dinner
7:00 PM Presentation

Professor Ashok Kumar received his Ph.D. in Operations Management from Purdue University, Masters’ in Quality and Reliability Engineering from Birmingham University, UK, and his baccalaureate degrees from Indian Institute of Technology, Kanpur and Agra University. His research and teaching interests encompass Sustainable Operations, Mass Customization Strategy, Stochastic Supply Chain Systems, Design of Advanced and Intelligent Manufacturing Systems, Operations Strategy, Quality Assurance, and Six Sigma. His publications exceeding 200 in number, have appeared in leading operations management journals such as Management Science, Operations Research, European Journal of Operational Research, and IEEE Transactions in Technology and Management, and International Journal of Operations Research.

Dr. Kumar has served in ranking editorial capacities on nine operations management journals including Manufacturing and Service Operations Management, International Journal of Flexible Manufacturing, and Operations Management Education Review (OMER). He currently serves as Editor of Sustainability section of the OMER journal, and area editor of IJOQM. His salient awards and distinctions include: Lifetime Achievement Award in Operations Management  (2012) by IIT Delhi, Senior Fulbright-Nehru Lecturer (2012) by the US State Department, Niemeyer Outstanding Faculty Award (2012) by GVSU, E Seidman Endowed Chair appointment (2011-13) at GVSU, Distinguished Contributions to a Discipline (2008) by GVSU, Outstanding Contribution to Quality Activities in India (1983) by NIQA, numerous best paper awards, and an all-paid sponsorship for masters’ degree in Quality and Reliability Engineering at the University of Birmingham, UK. His two papers on Flexible Manufacturing Systems were included in the Encyclopedia of Operations Research (2011).  Dr Kumar’s community service credentials include service President of the Asian Center of West Michigan and on India Link Board for 18 years including in VP position. In 2010, India Link recognized him for, “Leadership, Dedication, and Commitment to Community Service”.

Mass Customization: A Transformative Strategy
Will It Live Up to Its Hype?

The customer of 21st century is growing impatient with the high price he has to pay for the value he wants. This price-value gap is precisely the motivation that has driven the evolution and design of mass customization strategies. These strategies basically shatter the long held assumption that product customization and price are mutually opposing priorities.

In this talk, I will define what is mass customization and its essential components and show how they come together to provide high levels of customization while maintaining affordability of prices. Discuss several success stories and emphasize the “imperative” nature of this strategy. Specifically, I will talk about the customer co-creation or customer co-design feature of mass customization strategy that is at the root of very high customer satisfaction levels. 

Session will also discuss how customization imposes the “thinning” effect on supply chains.  The expectations from adopting mass customization are high and justifiably so. It has been branded as “next big thing,” “digital turbo charger,” and the “strategy that will trigger the return of the American manufacturing base”. While such characterizations are in order, I will conclude by discussing some failure stories and a few words of caution.

Future Meetings

February 25, 2014

Detailed Scheduling and Planning

February 25, 2014 6:00 PM to April 22, 2014 9:00 PM

New Horizons Learning Center
630 Kenmoor Ave, Suite 201
Grand Rapids, MI 49546
Venue Website

CPIM Education Class CP580
 

March 04, 2014

CSCP - Certified Supply Chain Professional Course

March 04, 2014 6:30 PM to May 27, 2014 9:30 PM

The Pinnacle Center
3330 Highland Dr.
Hudsonville, MI 49426
Venue Website

CSCP Certification Review Course
 

April 22, 2014

World Class Cycle Counting

April 22, 2014
8:00 AM - 4:00 PM

The Pinnacle Center
3330 Highland Dr.
Hudsonville, MI 49426
Venue Website

Randall S. Schaefer, CPIM - Presenter
 

April 29, 2014

Execution and Control of Operations

April 29, 2014 6:00 PM to July 01, 2014 9:00 PM

New Horizons Learning Center
630 Kenmoor Ave, Suite 201
Grand Rapids, MI 49546
Venue Website

CPIM Education Class CP585
 

May 01, 2014

Basics of Supply Chain Management

May 01, 2014 6:00 PM to July 03, 2014 9:00 PM

New Horizons Learning Center
630 Kenmoor Ave, Suite 201
Grand Rapids, MI 49546
Venue Website

CPIM Education Class CP505
 

May 14, 2014

Professional Development Meeting - "ERP - The Good, the Bad, and the Ugly"

May 14, 2014
5:00 PM - 8:00 PM

The Pinnacle Center
3330 Highland Dr.
Hudsonville, MI 49426
Venue Website

Mark Hoekstra, The TM Group
 

July 08, 2014

Strategic Management of Resources

July 08, 2014 6:00 PM to September 09, 2014 9:00 PM

New Horizons Learning Center
630 Kenmoor Ave, Suite 201
Grand Rapids, MI 49546
Venue Website

CPIM Education Class CP590
 

July 17, 2014

Master Planning of Resources

July 17, 2014 6:00 PM to September 11, 2014 9:00 PM

New Horizons Learning Center
630 Kenmoor Ave, Suite 201
Grand Rapids, MI 49546
Venue Website

CPIM Education Class CP575
 

September 25, 2014

Detailed Scheduling and Planning

September 25, 2014 6:00 PM to November 20, 2014 9:00 PM

New Horizons Learning Center
630 Kenmoor Ave, Suite 201
Grand Rapids, MI 49546
Venue Website

CPIM Education Class CP580