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Professional Development Meeting - "Mass Customization: A Transformative Strategy; Will It Live Up to Its Hype?

April 10, 2013
5:00 PM - 8:00 PM

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The Pinnacle Center
3330 Highland Dr.
Hudsonville, MI 49426

5:00 PM Registration/Networking
6:00 PM Dinner
7:00 PM Presentation

Professor Ashok Kumar received his Ph.D. in Operations Management from Purdue University, Masters’ in Quality and Reliability Engineering from Birmingham University, UK, and his baccalaureate degrees from Indian Institute of Technology, Kanpur and Agra University. His research and teaching interests encompass Sustainable Operations, Mass Customization Strategy, Stochastic Supply Chain Systems, Design of Advanced and Intelligent Manufacturing Systems, Operations Strategy, Quality Assurance, and Six Sigma. His publications exceeding 200 in number, have appeared in leading operations management journals such as Management Science, Operations Research, European Journal of Operational Research, and IEEE Transactions in Technology and Management, and International Journal of Operations Research.

Dr. Kumar has served in ranking editorial capacities on nine operations management journals including Manufacturing and Service Operations Management, International Journal of Flexible Manufacturing, and Operations Management Education Review (OMER). He currently serves as Editor of Sustainability section of the OMER journal, and area editor of IJOQM. His salient awards and distinctions include: Lifetime Achievement Award in Operations Management  (2012) by IIT Delhi, Senior Fulbright-Nehru Lecturer (2012) by the US State Department, Niemeyer Outstanding Faculty Award (2012) by GVSU, E Seidman Endowed Chair appointment (2011-13) at GVSU, Distinguished Contributions to a Discipline (2008) by GVSU, Outstanding Contribution to Quality Activities in India (1983) by NIQA, numerous best paper awards, and an all-paid sponsorship for masters’ degree in Quality and Reliability Engineering at the University of Birmingham, UK. His two papers on Flexible Manufacturing Systems were included in the Encyclopedia of Operations Research (2011).  Dr Kumar’s community service credentials include service President of the Asian Center of West Michigan and on India Link Board for 18 years including in VP position. In 2010, India Link recognized him for, “Leadership, Dedication, and Commitment to Community Service”.

Mass Customization: A Transformative Strategy
Will It Live Up to Its Hype?

The customer of 21st century is growing impatient with the high price he has to pay for the value he wants. This price-value gap is precisely the motivation that has driven the evolution and design of mass customization strategies. These strategies basically shatter the long held assumption that product customization and price are mutually opposing priorities.

In this talk, I will define what is mass customization and its essential components and show how they come together to provide high levels of customization while maintaining affordability of prices. Discuss several success stories and emphasize the “imperative” nature of this strategy. Specifically, I will talk about the customer co-creation or customer co-design feature of mass customization strategy that is at the root of very high customer satisfaction levels. 

Session will also discuss how customization imposes the “thinning” effect on supply chains.  The expectations from adopting mass customization are high and justifiably so. It has been branded as “next big thing,” “digital turbo charger,” and the “strategy that will trigger the return of the American manufacturing base”. While such characterizations are in order, I will conclude by discussing some failure stories and a few words of caution.

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$28.00 Member Registration

$35.00 Non-Member Registration

$15.00 Student Member Registration

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